Attractiveness

• Is the content attractive to its target groups?
• Does the content capture the users’ attention? Do they use stimulating and original approaches and formats? For example: Do they use audio, video, ... and not only text?
• Is the website up to date? Do you have a reason to visit the website on a regular basis?
• Do you get the opportunity to actively interact with the content?
• Is the text readable? Not too small, not too large. Does the background color match the text color?
  
• Are the texts well written? Not too long, not too short, sentences not too long, active writing style used, ...
  
• Are the dimensions of the website good? Does it look good?
• Have they used alternative-texts for their images?
• Is it a dynamic website?
• Is their website an added value to the World Wide Web?

Usability: Is it an orderly and well structured website?

• Have they thought of the content before they made the website?
• Is the content user-friendly?
• Is it easy to navigate through the content? Is the navigation predictable and stable over time? Does the navigation always appear on the same place on every page?
• Are story-line, text, dialogues and images adapted to the target audience?
• Is the content available in the target group’s native language? If the text had been translated from another language has it been proofread by a native speaker to avoid misspellings and errors?
• Are instructions clear?
• Is the domain name simple and easy-to-remember?
• Does the website work in every browser?
• Does the website give an overview of the content?
• Is the information orderly sorted into categories? Is there a good prioritization of the information?
• Are the pages themselves well structured? Did they use tables or css?

Reliability

• Is the content reliable? Is the producer of the content clearly identified? Does the website include contact information?
• Is the content of the website in line with the national legislation?
• Are the visitors provided with the information they need?
• Is the content delivered in a consistent way?
• Has the webmaster made sure that the content does not infringe upon the copyright of other people/organizations?
• Is the content safe to use for the target group and does it offer any content which may be harmful to minors or could seriously impair their development?
• Does the website collect personal data? Is it truly necessary to collect the user’s personal data? Does the content provide transparent information on the confidentiality of personal data?
• Is the content regularly maintained and reviewed to ensure high quality?
• Did you find all the information that you were looking for?
• Are all the pages completed?
• Is there any information missing?
• Is the information useful?
• Is comprehensible and clearly recognizable information made available about the content of the website? For example: price, shipment, geographical restrictions, types of payments, ...

Competence and understanding of the internet?

• Do you have the feeling that the participant understands how a website works? How the internet works?
• Are their images online?
• Are the images not too heavy? Are they well compressed and made in the right time? How long do they take to load? 
• Are the dimensions of the website good? Have they taken the ‘internet rules’ in account? (For example: scroll to the bottom is fine, scroll to the right is not done, logo in the top links to home page, ...)
• Do the hyperlinks work?
• Does the website work in every browser?